We deliver a comprehensive range of commercial services focused on maximising commercial value, enhancing current revenue opportunities, and delivering new revenue concepts to rights holders and event organisers.

We deliver a comprehensive range of commercial services focused on maximising commercial value, enhancing current revenue opportunities, and delivering new revenue concepts to rights holders and event organisers.

Commercial Strategy

We leverage our global experience, spanning over two decades, to reimagine and optimise commercial strategies. Your commercial approach should be unique and compelling, and we will help you leverage multiple streams of activity to create and harness high-value revenue opportunities.

Sponsorship Rights

We provide the strategy and structure to help maximise revenues including leveraging our global network of brand relationships. With a proven track record in identifying and delivering high-value partnerships, our capabilities enable you to define and engage hand-picked prospective clients, and work with them to deliver commercial success.

Media Rights - Traditional & New

Through our extensive commercial and revenue focused experience and expertise, we support you in building a strategy that effectively prepares you to 'go to market’; maximising media revenues across all platforms. This is complemented by our broad network of broadcasting rights holder relationships, and extensive relationships with OTT and digital media stakeholders internationally.

Innovation & Technology

In addition to sponsorship and media rights, our experience has given us insight and capabilities in the next generation of commercial revenues platforms. Opportunities created by emerging technology including AI and data monetisation plus the provision of strategic programs to deliver the benefit of these are all within IPSEM Squared’s capabilities and services.

Alternate Revenue Streams

Our experience with rights holders has given us insight and capabilities into the generation of revenues in additional commercial sectors. Investor acquisition, metaverse monetisation and strategic programs are also within the IPSEM capabilities and services.

As a specialist in commercial services, we offer our tailored services to meet your needs. We always work towards connecting rights holders & brands with aligned budget expectations.

Marketing Services from Ipsem Squared

We possess a broad network of key decision makers at brand level. The reach of this network is both category reach and geographically diverse.

Marketing Technology

We only work with a discrete number of property / rightsholders. This allows us to focus on the best possible outcomes for our clients.

Commercial Consultation

We give careful consideration to any introduction we make, ensuring that there is an appropriate alignment for any potential rightsholder and brand introductions.

Commercial & Marketing operations

With our extensive brand network and research insight, we possess a strong acumen for current market trends and brand spending capabilities. 

Broadcast & Production

We work to the model preferred by our client, from initial introduction to facilitating each stage of the engagement journey until a successful conclusion.

"IPSEM Squared worked with EPG on the start-up of a major project in the Middle East. Their attention to detail, methodical approach and ability to proactively manage our team of consultants through large scale and complex project initiation was a critical factor for our project’s success."

The Event Planning Group

“IPSEM Squared’s overall performance was assured, engaging, reliable, and professional and I am happy to recommend their services.” 


Client Servicing & Olympic Marketing

Client Servicing & Olympic Marketing case Study
The Challenge

Managing the creative process and the delivery of marketing assets for Visa’s Olympic marketing campaign pan Asia - how to manage a complex stakeholder environment comprising agencies, the IOC, Brand Ambassadors, Merchants and Visa HQ in the US.


Set up an online approvals process, created guidelines and instituted policies to enable the stakeholders to produce the assets.  Ensured delivery via online communications, marketing toolbox and via virtual team timelines and planning procedures.


Delivered over 5.5K marketing assets across 14 different geos, all in line with marketing Olympic guidelines.

Client Servicing & Olympic Marketing
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