services
Commercial

We deliver a comprehensive range of commercial services focused on maximizing commercial value, enhancing current revenue opportunities, and delivering new revenue concepts to rights holders and event organizers.

We deliver a comprehensive range of commercial services focused on maximizing commercial value, enhancing current revenue opportunities, and delivering new revenue concepts to rights holders and event organizers.

Sponsorship Strategy
We leverage our global experience, spanning over two decades, to reimagine and optimize sponsorship strategies for market readiness. Sponsorship rights should be unique and compelling.  Creating a true USP is what we deliver, harnessing long-term revenue opportunities from our growing international brand network.
Rights Sales
Our core commercial capability is to deliver revenues via sponsorship sales, leveraging our global network of brand relationships.  With a proven track record in delivering high-value partnerships, our capabilities enable us to be focused on our hand-picked client list, and work in parallel with them to deliver commercial success.
Alternate Revenue Streams
In addition to sponsorship rights sales, our experience with rights holders has given us insight and capabilities into the generation of revenues in additional commercial sectors.  Media rights sales, investor acquisition, digital and metaverse monetization and strategic programs are also within the IPSEM capabilities and services.

As a specialist in commercial services, we offer our tailored services to meet your needs. We always work towards connecting rights holders & brands with aligned budget expectations.

Marketing Services from Ipsem Squared
Network

We possess a broad network of key decision makers at brand level. The reach of this network is both category reach and geographically diverse.

Marketing Technology
Focus

We only work with a discrete number of property / rightsholders. This allows us to focus on the best possible outcomes for our clients.

Commercial Consultation
Alignment

We give careful consideration to any introduction we make, ensuring that there is an appropriate alignment for any potential rightsholder and brand introductions.

Commercial & Marketing operations
Insight

With our extensive brand network and research insight, we possess a strong acumen for current market trends and brand spending capabilities. 

Broadcast & Production
Support

We work to the model preferred by our client, from initial introduction to facilitating each stage of the engagement journey until a successful conclusion.

"IPSEM Squared worked with EPG on the start-up of a major project in the Middle East. Their attention to detail, methodical approach and ability to proactively manage our team of consultants through large scale and complex project initiation was a critical factor for our project’s success."

The Event Planning Group
CASE STUDY

Client Servicing & Olympic Marketing

Client Servicing & Olympic Marketing case Study
The Challenge

Managing the creative process and the delivery of marketing assets for Visa’s Olympic marketing campaign pan Asia - how to manage a complex stakeholder environment comprising agencies, the IOC, Brand Ambassadors, Merchants and Visa HQ in the US.

Solution

Set up an online approvals process, created guidelines and instituted policies to enable the stakeholders to produce the assets.  Ensured delivery via online communications, marketing toolbox and via virtual team timelines and planning procedures.

Outcome

Delivered over 5.5K marketing assets across 14 different geos, all in line with marketing Olympic guidelines.

Client Servicing & Olympic Marketing
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