Commercial Expertise

We take a strategic view of your business, reviewing the marketing, the creative and the way you engage with your customers.

We take a deep dive into how you communicate with your fans & customers, to ensure you re serving the right content using your sports sponsorship assets. Using our targeted analytics and superior marketing technology we not only make your marketing is effective but drives sales and meets your objectives.

We have multiple areas of knowledge.

Marketing Services from Ipsem Squared
Marketing Services

Including strategic consulting, development of brand andcreative concepts together with digital marketing expertise, platform management and content creation. Sponsorship activation strategy and execution.

Marketing Technology
Marketing Technology

Providing the best in digital marketing technology, ensuring that clients marketing messages and content is optimally focused and delivered at the right time, to the right audience.  

Commercial Consultation
Commercial Consultation

Reviewing and creating profitable robust review streams through structured rights packages, to delivery robust review streams and attract partnerships. Rights negotiation and contracting.

Commercial & Marketing operations
Commercial & Marketing Operations

The planning and delivery of Commercial and Marketing operations across multiple marketing formats and on a global scale.

Broadcast & Production
Brand Engagement

Connecting some of the world’s biggest brands with rights holders that seek valuable and commercially attractive relationships. We deliver alignment with major events and marketing platforms, while also delivering in-house expertise.

Broadcast & Production
Broadcast & Production

Facilitating the planning, management and oversight of Broadcast operations at your event in any geography.

"IPSEM Squared worked with EPG on the start-up of a major project in the Middle East. Their attention to detail, methodical approach and ability to proactively manage our team of consultants through large scale and complex project initiation was a critical factor for our project’s success."

The Event Planning Group

Client Servicing & Olympic Marketing

Client Servicing & Olympic Marketing case Study
The Challenge

Managing the creative process and the delivery of marketing assets for Visa’s Olympic marketing campaign pan Asia - how to manage a complex stakeholder environment comprising agencies, the IOC, Brand Ambassadors, Merchants and Visa HQ in the US.


Set up an online approvals process, created guidelines and instituted policies to enable the stakeholders to produce the assets.  Ensured delivery via online communications, marketing toolbox and via virtual team timelines and planning procedures.


Delivered over 5.5K marketing assets across 14 different geos, all in line with marketing Olympic guidelines.

Client Servicing & Olympic Marketing
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